From Idea to Income Without the Overwhelm

Dream-to-Done is your step-by-step business launch experience for women & nonbinary entrepreneurs who want to build something meaningful without burning out.

Cara is looking off in the distance, contemplating a business start up

I See You, Overthinker

Eighteen months ago, I was Googling "how to start a business" at 2am, surrounded by sticky notes and half-finished ideas. Sound familiar?

You've got notebooks full of brilliant concepts, maybe a half-built website, or an Instagram handle that's still figuring out what it wants to be. You're passionate, multi-talented, and SO ready to finally launch that thing that's been tugging at your heart.

But every time you try to piece it together?

  • Analysis paralysis strikes

  • Tech headaches multiply

  • That voice whispers "who are you to do this?"

I know, because I've been you.

After figuring it out the hard way (with way too much coffee and not enough sleep), I created the roadmap (and the business services) I desperately needed when I was starting out.

What if Building Your Business Could Feel Good?

Dream-to-Done isn't another "scale to 6-figures in 6 months" blueprint. It's a soul-first, strategy-second approach to building a business that actually sustains you instead of draining you.

What’s Included:

Complete Brand Identity

  • Logo design and brand colors that feel like YOU

  • Brand voice and messaging guide

  • Business cards and marketing materials

Your Digital Home

  • Simple, beautiful 3-5 page website

  • Professional copy that converts

  • Mobile-optimized and easy to update

All the "Boring" Stuff (Made Easy)

  • Business structure setup (LLC, sole proprietor, etc.)

  • Legal and financial foundations

  • Bookkeeping system setup

Burnout-Proof Systems

  • Content templates and social media strategy

  • Email marketing setup and welcome sequence

  • Workflow systems that work WITH your energy

Ongoing Support

  • Weekly check-ins during your build

  • Access to me via email/text

  • "Celebrate Your Progress" prompts (because you're doing amazing!)

Built by Someone Who Just Did It


I'm not a business guru who's been doing this for decades. I'm someone who recently figured out how to build a sustainable, soul-aligned business without losing my sanity—and I want to share exactly how I did it.

You get:

  • Real talk from someone who just navigated this journey herself

  • Practical systems that actually work for real humans with real lives

  • Anti-hustle approach that honors your energy and values

  • Personal support from someone who remembers what it feels like to be overwhelmed

Support Your Way—From Freebies to Full Launch

  • Free Resources

    Startup Checklist: Your first steps cheat sheet.

    When you sign up for my newsletter, the next two products will be delivered asap.

    Brand Before You're Ready Guide: Quick-start your vibe before your website is live

    Business Name Brainstorm Party Kit Perfect if you're curious, overwhelmed, or stuck at the starting line.

  • Low-Cost Quick Wins

    Mini Audits: Social profiles, website homepages, or branding color refreshes ($49–$500)

    Quick Fix Sessions: 30-minute Zoom to write your mini bio, create your first offer, or tagline brainstorm ($99)

    Perfect if you need a tiny push or a quick pro eye on your stuff.

  • The Startup Superstar Package

    What I’ll Create (with your input)

    Brand story + bio writing

    Logo, mood board, brand colors/fonts

    Business card + rack card or flyer

    Social media profile optimization + audit

    Simple, beautiful 3–5 page website (with your voice, your vibe, your values)

    Lead magnet creation (grow that list!)

    Burnout-proof biz planning session

    8 weeks of support via email + guides

    BONUS: 30-day content starter kit + Canva templates

    Investment: $2000 (with payment plans available)

    Perfect if you're ready to actually launch your business with clarity and confidence.

Built by Someone Who Just Did It

I'm not a business guru who's been doing this for decades. I'm someone who recently figured out how to build a sustainable, soul-aligned business without losing my sanity—and I want to share exactly how I did it.

What makes this different:

  • Real talk from someone who just navigated this journey herself

  • Anti-hustle approach that honors your energy and values

  • Burnout-proof systems baked into everything

  • Personal support from someone who remembers what it feels like to be overwhelmed

This isn't about building a business that runs your life. It's about creating something that fits beautifully into the life you actually want to live.

Let's Turn That Dream Into Reality

Whether you're ready for the full experience or just want to dip your toe in the water, there's a perfect starting point for you.

Ready to go all-in? Book a free clarity call and let's talk about the Startup Superstar Package

Want to test the waters? Grab a Quick Fix Session and get unstuck on one specific thing

Just starting to explore? Download the free Startup Checklist and take the first step