Welcome to the Workshop
Websites, social media, and branding for people who are done pretending hustle is the only way to grow.
Hello!
Hi, I'm Cara. This is My Workshop.
I rebuilt my entire life in 2024—quit my job, sold my house, moved to the mountains of North Carolina with my two kids. Now this workspace is where I help other people build businesses that actually work.
Think of this like a workshop where you can bring your half-finished ideas and we'll figure out the next step together. I've got the tools. I've made the mistakes. And I know how to build something sustainable when you have actual responsibilities.
What Gets Built Here
TAG Academy Childcare
The Work: Social media strategy and consistent content creation
The Results: - 0 → 987 followers
Student enrollment: 10 → 21 students
Consistent visibility in competitive local market
What Actually Happened: We built a posting system that worked with their schedule, created content that parents actually cared about, and targeted the right local audience. No magic. Just strategy and follow-through.
These aren't case studies. These are real businesses I've worked with—hands in the dirt, fixing what wasn't working, building what needed to exist.
Complete Brand Refresh
The Work: Complete brand refresh for established business
The Deliverables:
- New logo design in Canva
- Complete color palette and fonts
- Business cards
- Marketing materials
- Brand guidelines
What Actually Happened: Took a business that had been running on outdated branding and gave them a cohesive visual identity they could actually use. Everything designed to be easy for them to maintain themselves.
The Lodge at Smoky Cove
The Work: 18 months of social media management for mountain retreat property
The Approach: Consistent content showcasing cozy interiors, mountain views, and seasonal appeal. Targeted regional travelers and built presence in local tourism communities.
What Actually Happened: Small hospitality businesses don't need viral fame—they need visibility when people are planning their mountain getaway. We showed up every week for a year and a half. That's the work.
What We Build Together
You're here for a reason. Whether you're growing your audience, launching something new, or trying to find your footing in uncertain times—there's a path here for you.
Social Media Services
Ongoing Management That Actually Works
You need consistent social media presence but don't have time to create content every week. I handle strategy, content creation, posting, and engagement so you can focus on running your business.
What's Included:
- 2-6 posts per week (Instagram + Facebook)
- Strategic content planning
- Caption writing + graphics
- Community engagement
- Monthly analytics
Investment: $600-$1,200/month
Startup Packages
Everything You Need to Launch
You're ready to start but need the complete toolkit. Logo, branding, social setup, marketing materials—built together in 2-3 weeks so you can launch with confidence.
Dream-to-Done: Complete startup package
- Logo + branding
- Social media setup
- Business cards + marketing materials
- Ready in 2-3 weeks
Investment: $3,000+
Business Facelift: Refresh what you have
- Logo update or creation
- Brand refresh
- Marketing materials
Investment: $1,200-$2,500
Not Sure What You Need?
Let's Figure It Out Together
Maybe you need social media management. Maybe you need a complete rebrand. Maybe you're not sure where to start. That's okay. Let's have a conversation about what your business actually needs right now.
What Happens:
- 30-minute discovery call (free)
- Talk about your business and goals
- I'll recommend what makes sense
- No pressure, no sales pitch
- Custom packages available
What They Are Saying
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"This is truly amazing!
"… absolutely love all of this [branding]—so helpful, insightful, and organized. I'm blown away. I’m so grateful for all of this beautiful work. Truly amazing!"
Amanda Peek Lorado | A Peek Photography
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"I’ve had the pleasure of working with Cara...
… over an extended period of time, developing my website, completely rebranding my business, including signage, business cards, a logo etc. Cara is kind, helpful, super quick to respond and an absolute delight to work with. Not being tech saavy myself, I felt I could ask any question, big or small and Cara would answer in a supportive and helpful way. I am so very happy with the final results and will definitely continue to utilize Cara’s business expertise in all of my business needs in the future! Cannot recommend Cara enough! “
-Peaceful Hands Wellness, Tryon, NC
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"Cara did such an amazing job...
…taking my jumble of ideas and creating a clear, concise plan and even branding for my business. She helped me communicate my vision with ease and provided a system that made social media feel manageable and aligned with my brand. Such a priceless service!"
Custom Social Media Strategy Customer